What is a merger? It is where two or more firms agree to come together under one board of directors. This is mutually agreed/ voluntary – both companies identities remain.
What is a takeover (or acquisition)? This is where one firm buys a majority shareholding in another firm and therefore assumes full management control. – The majority shareholder “swallows up” the other company. These takeovers can either be friendly, usually through an agreement or hostile.
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