Business Notes: Demographic Change

‘Grey Pound’ – Final salary pension schemes (1/2 or 1/3 of their final salary as their pension) -> now being closed down meaning future pensions won’t be as good as they are now

‘Pink Pound’ – Gay Market

Single Households – Due to an increase in divorce and marrying later in life

Falling birth rates (as a result of single households)

Falling death rates (due to ageing population)

Increasing number of service sector jobs

More part time employment

More female workers

Companies effected in a positive way

  • Companies who target their products at older people (eg. over 60s holidays)
  • More demand for housing (builders, mortgages, estate agents)

Companies effected in a negative way

  • Companies targeting young people
  • Baby products

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